@samueljackson
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Where Physical Presence Meets Mobile Technology An augmented reality qr code can create a connection between physical presence and mobile technology by allowing customers to move from a real-world object or campaign toward an interactive digital experience. A poster can lead to deeper product exploration. Packaging can provide access to additional information. However, a traditional image provides a fixed view. The customer sees the angle selected by the brand. The ability to convert image to 3D model creates new possibilities for how visual content can support mobile experiences. Instead of remaining limited to a flat representation, product imagery can potentially become part of a more interactive visual journey. The customer is physically present, seated at a table, surrounded by the atmosphere of the restaurant. Yet an important part of the experience involves making choices based on available information. Traditional menus communicate dish names, prices, ingredients, and descriptions. For familiar options, this may be enough. For unfamiliar dishes, customers may want more visual understanding before ordering. augmented reality menus can create a connection between the physical dining environment and mobile product exploration. A customer can remain at the table while using a smartphone to explore menu items in a more engaging way.
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