Session #1: Building for a Global Enterprise from Day One

Objectives
  • Becoming a Master of your Domain – Market Research & Competitive Analysis – TAM, SAM.

  • Testing our Hypotheses before we Build – Running Ultra Lean.

Proposed outline

Part 1 – Market Research – Trends, Stats & Figures

  • 30 minutes – Introduction & Market Research Best Practices
  • 20 minutes – Exercise – Calculate a company’s Total Addressable Market
  • 10 minutes – Break
  • 10-15 minutes – Peer Learning: showcase & analyze participants work

Part 2 – Competitive Analysis

  • 30 minutes – Competitive Analysis – Frameworks & Tools

  • 30-45 minutes – Exercise – Building a Competitors Table & Market Map

  • 10 minutes – Break

  • 10-15 minutes – Peer Learning: showcase & analyze participants work

  • 5 minutes – Summary

Learning outcomes
  • Calculating your main market metrics + Total Addressable Market & Serviceable Available Market
  • Mapping your Competitive Landscape
  • Creating a Competitors Analysis Table
  • Creating a Market Landscape Map